The stylistic development of our logo expresses Terna’s identity as the European leader of electricity operators.
Modernity, technological innovation and solidity are the distinctive elements that inspired Terna in creating its new logo.
The result? A complex perception of modernity and balance that is revealed from the perfect balance of the graphic symbol and the name, indicating a solid organization despite its young age.
Terna’s logo was created in 2005 to express mission and corporate character, but above all to imprint in the collective imagination the sense of a new Italian reality, a strategic company for the country responsible for maintaining, operating and developing the national electricity grid.
Corporate development and its fast placement on international markets soon rendered the logo obsolete. While representing its corporate complexity, after only a few years, it required restyling to underline the development over time of an increasingly modern and technological company.
The 2008 restyling was based on accurate research conducted together with the Interno Otto company and was created according to a line of continuity, not of change. Fine vanishing points and undefined shading, spacing and stylistic problems, small size were soon eliminated in favour of lightness, clarity and readability, rebalancing the reading between brand and logo.
Graphically, the new logo features the design of a perfectly square shaped grid that fades and widens at the grid’s vanishing points.
Terna is written in a more balanced spacing of the letters in an opaque metallic coloring underlining the company’s high technological nature.
Lastly, the corporate name “Rete Elettrica Nazionale” was removed owing to Terna’s greater and consolidated visibility and identification as one of the country’s leading strategic companies.
While maintaining the essential elements that have characterized Terna’s activity until now, the new logo represents a conceptual and stylistic development in line with Terna’s present role as a European leader in electricity transmission.